Proven Strategies for Scaling Your Electrical Contracting Business
If you’re an electrical contractor struggling to stand out and attract customers, we’ve got you covered. We’ve created a guide to help you improve your business and attract more customers.
Set up your Google Business Profile
Creating a Google My Business profile is more than just a task to check off your to-do list. It’s a powerful tool that can help you establish a solid online presence and connect with potential customers in your area.
If done right, your Google My Business profile can be one of your most significant sources of leads. Make sure to follow some best practices when creating your profile:
- Ensure that your business hours are accurate
- Add high-quality images of your work
- List your services
- Describe your business and highlight your expertise and unique selling points
Check out local directories and lead generation platforms
You should list your business on essential local directories such as Thumbtack, Angi (formerly Angie’s List), Yelp, and other relevant platforms. This will expand your customer base and allow you to showcase your expertise.
Creating a profile isn’t the final step. You should take a couple of minutes regularly to engage with potential customers, respond to inquiries and showcase your expertise.
Collect reviews about your business
To get more reviews for your electrical construction company, directly ask your satisfied customers to leave a review on your Google Business Profile.
Consider offering a small incentive, such as a discount on their next service, in exchange for leaving a review.
Having positive reviews on your profiles can help new customers see that they are making the best choice possible.
Stand out with SEO
Electrical service businesses need an online presence that stands out and is easily discoverable by potential customers.
To achieve this, you can:
- Incorporate relevant keywords into your website content
- Create engaging, valuable content to share with your audience — blog posts, videos, photos
- Optimize your website for mobile devices
- Target your local customers by optimizing your website for local purchases
- Keep your content up to date
Referral programs
Referral programs can effectively generate new leads and drive customer engagement. You can offer discounts to customers who refer new customers to your business.
Try using social media, your website, as well as email newsletters to spread the word on your referral program.
Networking
Networking is one of the most important aspects of running any business, no matter the industry.
Attending events from your industry, conferences and different meet-ups can introduce you to so many valuable opportunities.
Conclusion
As you grow your electrical contracting business, you must incorporate modern tools to improve efficiency and maximize growth.
MotionOps is a software that is tailored specifically for contractors. It offers you features such as scheduling, invoicing, tracking job progress as well as keeping your entire digital paperwork in one place.
Whether you have a small-scale operation or a growing enterprise, MotionOps empowers you to optimize every aspect of your business.
